Tiny Screen, Huge Audience?

Tiny Screen, Huge Audience?
Originally uploaded by crickee.

Some say people would not watch TV on a small device. According to a BBC article, Mobile TV is predicted to be a hit: in Japan, South Korea or Italy services are attracting millions.
The New York Times reports on cell phones as the next big media platform (or not?).

“People talk about it being the third screen,” says John Zehr, senior vice president for digital video and mobile products at ESPN.
“I talk about it being the first screen because it’s the closest to you.”

Because of the small screens on cellphones, some media companies view the phones as tools, not as channels. Hearst has created several cell-based services related to its magazine content, but the company does not view the cellphone itself as a minimagazine.

So ... will TV overtake gaming and music as the user's favoured application for mobile phones?
With a friendly data plan, it should!

By the way, YouTube goes mobile and has now launched a mobile version of its website accessible to any mobile handset user on any carrier.
Isn't it a big token? ;-)

Technorati tags: Mobile TV; YouTube Mobile; Data Plan; Crickee