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April 18, 2006

Mobile advertising from USD255M in 2005 to USD1b in 2009


Visiongain
Originally uploaded by crickee.
According to a study released in March by Visiongain, mobile advertising is already here and fast growing, as 2005's revenues are already over 250 Million dollars in Europe and US only.

This study shows that we are at the very beginning of the Mobile Advertising revolution, and seems to announce that the shape, the quality of Mobile advertising will differ from what we know on the more traditional medias. We should all gain from this in term of the usefulness of advertising (relevancy, timeliness, etc) and cost of communications (paid by Ads rather that users' money!).

Crickee is definitely looking to not only make you text free, but help you grab nice opportunities, direct from your mobile... announcements soon on this! more

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