they'll extend their marketing reach to mobile ... Source:
Vanson Bourne.
An interesting survey just came out, interesting for both Crickee users and partners I believe... For users first, because it shows that Crickee's willingness to provide free service to you is a viable business, as partnerships with brands, advertising agencies and whole eco-system can finance your free text messaging service :)
For partners, as it shows that mobile is the future of advertising:
According to the Vanson Bourne survey done with 50 major brands, by 2008, 89% of those brands intend to use the mobile messaging to communicate with their customers...
It is also the present: about 40 percent already have used text messaging to reach consumers.
The same study shows that in five years over half of brands (52%) expect to spend between 5% and 25% of total marketing budget on mobile marketing.
Now, I believe Crickee, beside riding on those trends, can and does make the game funnier: it takes advantage of the mobile advertising to provide a free service to end-users (cool isn't it?) and as it is much smarter messaging application than the classic SMS applications are (Crickee is updatable unlike most SMS applications)... Concretely what it means? Just a few tips for your imagination: we can make a difference between a brand you want to hear from and a friend you chat with, we can suggest you some text message alert service to which you may want to subscribe (eg astrology, sports news, theater releases, weather, reminders, jokes, etc)... So I already invite all the people who have this kind of content to contact us - and of course we'll decide to propose it to you, Crickee users, if YOU find it appealing!
So feel free to tell us what kind of brands, what kind of newsletters and alerts you'd like to see in Crickee in your comments to this post, we'll be glad to publish you :)
The survey is readable at (
http://www.wirelessweek.com/article/CA6309048.html)
Keep watching ;)
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